The 12 Days of Gratitude: Day 1

Thank your smallest donors – Yes, your SMALLEST DONORS!

Many nonprofits do a great job of picking up the phone and calling people to thank them for their $1,000 or $500 donation.  Some small nonprofits may even call donors who mail in a check for $250.  Thanking “major donors” in a special way is kind of obvious don’t you think?

But what would be really different is to pick up the phone and call your 25 smallest donors, those people who sent in a $10 or $25 or $50 check.  Just think about it.  Imagine the last time you sent in a check for $25.  Hopefully, you received a thank you letter at some point, although probably not within 48 hours.  When you got the thank you letter, you probably smiled and felt appreciated.

Imagine, though getting a phone call from the president of the board thanking you for your generous $25 donation and sharing a success story about how it contributed to the life of a child!

Why should you consider thanking your smallest donors like they are major donors? 

Well, because for those donors, $25 might be a major donation, and they want to feel as appreciated and valued as a $5,000 donor.  

You also just never know what might happen because of the good will you built with that small donor. 

Let us know if you if you tried this and how YOU felt, how the small DONOR felt and what happened next.

Wishing for a Peaceful New Year!

Deb