Genuinely engage and
thank your online supporters
Social
media is a powerful tool to share your story to a wide range of people. We use it to share our story, keep our
donors and supporters up to date on the amazing things our causes do every day,
share the impact we are making, connect with others who need to know about our
cause and so much more.
The utility
is clear, and we understand that real engagement with our online
supporters and relationships are key. Similar to how our volunteers
are such great ambassadors for our organizations, you probably also have many volunteer ambassadors online who consistently champion and
support your cause. If you are engaging
with them on a consistent basis, you probably know who they are.
When
they share, like or comment on your content, they spread your message. While it is apparent that you should be
engaging with them, why not go the extra mile and let them know that you are
noticing?
Take a look
at your timeline, comments, shares, and online community. Do you notice someone championing your
cause online? Why not take this relationship
a step further and show your gratitude in a different way than simply just re-tweeting,
liking or responding to their comments.
Send them a
personal message. Let them know that you have been noticing how they support
you so much. Invite them to come visit your organization or school to take a
tour, share more of your story and learn more about them. If distance is an
issue, arrange for a personal phone call or video-conference instead.
Imagine if
someone from your favorite cause, sent you a unique and personal message just to thank you, extend a personal
invitation, and learn more about you and what you
think? Wouldn’t that feel more genuine and less
virtual than a “re-tweet?”
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